Human brains love a story. Stories and storytelling are probably the most common and popular features of all global cultures. As human beings we have a natural ability to tell stories, and an equally deep-seated desire to be told stories. For thousands of years. religions have attracted disciples and followers and passed down principles through stories, parables and tales. Aesop's fables, the epics of Homer and Shakespeare's plays have all survived for centuries and have become a part of popular culture because they are extremely good stories. Stories, anecdotes and real-life examples should be use whenever possible if you want you routines to be remembered and to make an indelible human connection with your audience.